The brief: Produce 22 on-demand videos for GML 2023 that can hold the attention of busy digital marketing practitioners and convince them to put the latest product updates to work for their businesses.
Our solution: Based on learnings from GML 2022 and audience insights, we created “tl;dr” – a series of snackable videos with our audience attention span in mind. An antidote to the typical corporate “talking head," tl;dr videos are intimate, fast-paced, and a little bit addictive. Practitioners can now get the essential Google Ads product news and how-to’s they need in just six minutes or less.
My role: Research, scriptwriting, script oversight on set, editing oversight.
