The brief: Drive engagement and consumer trust with Sephora clients through organic posts on TikTok, Instagram, and Pinterest.
Our solution: Speak our clients’ language to show up authentically and to make work that is culturally relevant and carefully crafted. With 1.6M TikTok followers, 22.5M Instagram followers, and 1.2M Pinterest followers, the stakes are high.
My role: Concepting, social listening, copywriting, art direction, pitching to clients, content capture.
