The brief: Create organic social posts that will resonate and drive engagement with Sephora’s clients.
Our solution: We saw an opportunity for a personalized Sephora video experience. We made a video featuring a custom keyboard built with Sephora’s most popular products, and it went VIRAL. At over 7 million views, it’s Sephora’s highest performing asset in 2024. Our audience begged us to create the filter for them to use. We secured budget to make the filter, and collaborated with our development team to bring it to life.
My role: Social listening, copywriting, pitching to client, effect beta testing.
