The brief: Find a community and culture that authentically intersects with dry shampoos.
Our solution: Inspired by the active lifestyles that dry shampoo empowers, we partnered with GRLSWIRL – a women-founded skate collective based in Venice beach with chapters worldwide. Our idea, the Sephora x GRLSWIRL Quick Fix Pop-Up, focused on simple fixes – whether it be dry shampoo hairstyles or sweet treats – and fostering an authentic community experience. After their monthly group skate, attendees were delighted to find our activation with professional hair styling, a custom-wrapped truck with free ice cream, dry shampoos & other hair goodies, a one-of-a-kind skateboard giveaway, a Sephora Sounds DJ, a vibrant photo wall for snapping pics, and more.
The results: Sephora showed up in a meaningful and authentic way, the event was GRLSWIRL’s most interactive group skate to date, and we earned over 1.4M impressions on social.
My role: Community research, social listening, pitching to client, experiential activation concepting and development, organic social planning, copywriting, production odds and ends on site.
