The brief: Announce that WooCommerce is the first e-commerce platform to introduce Multi-Country Advertising, a Google Ads feature that makes adding multiple countries to your campaigns super simple.
Our solution: While the clients originally briefed htis as a small email ask, we saw its potential. We pushed for a campaign approach, and we landed it. That’s what brought us to “Shrink Distance, Expand Opportunity.” In our messaging, we explain how Multi-Country Advertising puts every country within reach, so you can expand your reach and grow your business. Then visually, we prove that you can be a little cheeky and very instructional at the same time. Ultimately, we helped push our clients to think bigger and find pockets of potential in seemingly small projects.
My role: Concept development, copywriting, art direction, presenting to client.
CD and Animation: Rodrigo Mavuchian
ACD Copy: Calvin Lai
ACD Design: John Wegner
Copywriter: Grace Tankersley