The brief: Create a pilot campaign shows how Google and HubSpot is a smart and helpful tool for French marketers.

Our solution: Address French marketers’ persistent challenge: they’re overwhelmed with information and need support identifying the insights that can truly help them grow their business. Our concept exemplifies how the integration can help them not only find the right data, but bring the right data to life.

My role: Concept development, scriptwriting, script oversight during VO sessions, story assurance during production, pitching to clients.

Director’s cut, in English:

Behind the curtain, here’s what went into the creation of this video:

  • 00-05 We don’t need more information.

    05-12 We need to get more out of the right information. So let’s do exactly that. HubSpot brings the CRM power. Google Ads brings the reach. Together, decision-making is simple.

    12-15 HubSpot and Google Ads. Bringing data to life.

CD: Rodrigo Mavuchian

ACD Copy: Calvin Lai

ACD Design: John Wegner

Copywriter: Grace Tankersley

Associate Director Strategy: Erica Beach

Production: Media.Monks Video Animation and Content Solutions Unit (VACSU)