The brief: Cannes x Monks wanted us to come up with a groundbreaking advancement to help fictitious brand Trivitalize stand out against newer social-forward shower brands.

Our solution: The Aura app — sitting at the intersection of mental health, self care, and content generation like never before. Our idea landed us the Bronze award in the Innovation category of the Cannes x Monks Next Up competition.

My role: Concept development, copywriting, app wireframing, strategic research and social listening, photography, AI prompt writing.